Aloevolution Zuccari - body pump Aloe Vera deodorant 100ml

A new generation of deodorants
For years Zuccari has been engaged in researching and developing solutions for a real innovation of the market. This philosophy has its results even on the development of a seemingly simple product such as a deodorant. Aloevolution distinguishes itself for its excellent formula that doesn’t contain any added water to avoid the dehydrating process of the epidermis. Its strength is based on the synergy of three exclusive components: potassium alum, green tea and aloe vera, carefully selected to offer a natural, effective and practical product.

dehydrating water!
For a long time commercials, ads and promotional posters in shop windows have shown people throwing handfuls of crystal clear water on their faces and bodies as the best image of hydration.
Quite inadvertently, we have always thought of water as a basic element to hydrate our skin.
We are sorry but we have to destroy one of the advertising icons which were most exploited in this field over the past years: water, as far as cosmetics is concerned, dehydrates the skin!
It does in fact solubilize and then remove the minerals and mucilages which keep our skin hydrated and elastic.
In other words, it dries our skin up.
It is used in cosmetics only for economic reasons, since it is very cheap and absolutely easy to treat, thus representing the favourite ingredient of many cosmetics producers.

3 ingredients, 3 actions (0% water)

potassium alum
The tradition of the famous “deodorant stone”, or potassium alum crystal, lived on through time until today and still is a matter of great interest for the most aware and demanding public. It is a natural, volcanic-originated saline compound that has had great success thanks to the simplicity of its use. Its astringent properties naturally control excessive sweating without hindering normal perspiration. Its deodorant power effectively neutralizes unpleasant body odours. Zuccari, always aware of what tradition has to teach, has recovered the qualities of this “primitive roll-on” by putting the potassium alum crystal in the aloevolution formula, after dissolving it in order to make it more effective, hygienic and easy to use.

aloe vera
Over the years Aloe barbadensis Miller (Aloe vera) has become stronger by adapting itself to hostile environments and harsh climatic conditions and learnt how to best manage the available resources. Aloe gel, extracted in a way that helps preserving its genuineness, is used in cosmetics. It is obtained from the heart of the leaf, the inner and most protected part of the plant. This process preserves its lenitive properties that allow a gentle skin protection as well as its hydrating and nourishing powers that make aloevolution a precious ally even after epilation.

green tea
Camelia sinensis, the botanical name of green tea - is an evergreen small tree that grows in the warm and humid climate of southern China’s plains and mountains. 5000 years ago traditional medicine had already described the beneficial properties of this plant. Fresh leaves are rich in poliphenols (catechins) which help the body to quickly expel free radicals thanks to their antioxidant properties. In dermatology, catechins proved to have not only protective qualities in skin alteration but also re markable deodorant properties that prevent the causes of unpleasant smell.